A little more about our company
The Local Guys Cleaning is redefining the cleaning service landscape throughout New Zealand and Australia. As a family-founded franchise, we prioritise customer satisfaction and nurturing successful relationships. Our franchisees are aligned with our business ethos, ensuring consistent high-quality service. Transparency is integral to our operations, with our end-to-end process ensuring clients are fully informed from initial contact to ongoing service arrangements.
With over a decade in business, The Local Guys team has achieved numerous successes, including:
- We were the winner of five Excellence in Business awards in 2022, 2023, 2024 and 2025.
- Our business has grown 100% year on year since starting.
- We have a well-established client base who provide repeat business.
- We have good relationships with our suppliers, meaning we can access equipment and materials at favourable rates.
- Our brand is well-known, trusted and respected in the area.
- We have been featured in business magazine articles and on national news segments.
Find us on the web
Vision Statement
Mission Statement
Our Core Values
Family
Team
Crusade
Giving Back
Fear Not
Failure
Never Give Up
Source of Good
People
Excellence In The Ordinary
Self-Employed Mentality
Serve The Market
Meet Jarrad Goulding & Stacey Goulding
Jarrad Goulding and Stacey Goulding serve as the driving forces behind The Local Guys brand. Before founding The Local Guys, Jarrad explored various roles worldwide until discovering his passion in the service industry over a decade ago. Stacey, a qualified accountant, honed her expertise at a respected firm. Together, as a married couple, they've owned multiple hospitality and retail franchises, gaining comprehensive experience in all aspects of business, from marketing and accounting to customer service, having been Franchise Partners themselves.
Having learned the franchise model from the Franchise Partner's perspective through their own ventures, Jarrad and Stacey gained insight into the strengths and weaknesses of franchising, shaping The Local Guys brand accordingly. Understanding the needs and aspirations of Franchise Partners, they've cultivated the blueprint for success. Despite the desire for a balanced work-life dynamic and starting a family, they recognized the unparalleled potential and flexibility offered by the service industry, prompting their full dedication to this sector. This shift led to newfound happiness, culminating in the arrival of their first child in 2020.
With over a decade of experience in the service industry, Jarrad has overseen clients ranging from small local businesses to national enterprises across Australia. His tenure includes successfully securing and managing numerous large tenders with government bodies and commercial entities nationwide. Jarrad has provided extensive training and support to numerous franchise partners over the years. His profound dedication and expertise in the industry and franchising resonate deeply with Franchise Partners, fostering a culture of shared passion and excellence.
Check Out Jarrad’s Book – The Blueprint for Turning Vision Into Victory
Ready to build a profitable business without an MBA or big startup capital?
In Becoming The Local Guy, Jarrad Goulding, founder of The Local Guys franchise, shares the real-world blueprint for starting and scaling a service-based business from the ground up. Whether you’re a tradie, cleaner, or aspiring entrepreneur, this no-fluff guide walks you through landing your first customers, building your brand, hiring smart, and growing from solo operator to CEO.
Packed with practical strategies, mindset shifts, and lessons learned from building one of Australia’s fastest-growing franchises, this book is your shortcut to success — without the jargon or hype.
Meet Our Support Centre Team
Dreaming of Franchise Ownership? Let's Get You Started!
Giving Back
At The Local Guys, we prioritise paying it forward, one meal at a time! While we value business success, we also believe in giving back to those in need. For every job completed for our clients, we donate $5 to World Vision New Zealand—a practice ingrained since the inception of The Local Guys brand. As a result, we've been able to contribute thousands of dollars to this worthy cause.
World Vision New Zealand utilises these donations to support various communities in need. When customers engage with The Local Guys, they not only safeguard themselves, their businesses, and their employees but also contribute to the welfare of the community.